RI Strategic Plan




We are leaders who act responsibly and take action to tackle some of the world's most pressing challenges

Why have a Strategic Plan?

Every organization neds a road map that marks where it wants to be in the future and shows how to get there. In Rotary's case, annual changes in leadership make this need even greater. The Rotary Strategic Plan keeps us on track to meet our most important goals while preventing the tendency to change course when new leaders take office.

In 2009, throusands of Rotarians were asked to weigh in on Rotary's future. The following year, the Rotary International Board of Directors adopted a strategic plan with three priorities that directly reflect the Rotarians' responses :

  • Support and strengthen clubs
  • Focus and increase humanitarian service
  • Enhance public image and awareness

When surveyed another random sample of members in 2012 and again in 2014, Rotarians continued to express strong support for these three strategic priorities and endorsed the goals under each priority at a rate of more than 95 percent.

Rotary's strategic plan identifies three strategic priorities supported by 16 goals. They represent what Rotarians have asked to be done to ensure a strong and vibrant Rotary going into the future.


Support and Strengthen clubs

  • Foster club innovation and flexibility.
  • Encourage clubs to participate in a variety of service activities.
  • Promote membership diversity.
  • Improve member recruitment and retention.
  • Develop leaders.
  • Start new, dynamic clubs.
  • Encourage strategic planning at club and district levels.

Focus and increase Humanitarian service

  • Eradicate polio
  • Increase sustainable service focused on programs and activities that support youth and young leaders and Rotary's six areas of focus.
  • Increase collaboration with other organizations.
  • Create significant projects both locally and internationally.

Enhance public image and awareness

  • Unify image and brand awareness.
  • Publicise action-oriented service.
  • Promote core values.
  • Emphasize vocational service.
  • Encourage clubs to promote their networking opportunities and signature activities.